EU campus page update
Process
I only had a weekend to hack the redesign together, and unfortunately it was not even my whole weekend, but it shows how can I work under tight deadlines. I basically created a user persona based on some talk with friends, sketched out some ideas and opened up Figma to create some prototypes.
User Personas
Marta
Marta was created to represent some students who are looking for postgraduate programs.
Prototypes
Desktop prototype
A high-quality prototype was made out of the desktop site. Main improvements include a hero image/background video with a CTA button, as the current hero image is just a placeholder without added functionality. Unnecessary elements not related to campuses were removed, and a map to visually represent the locations was added. The presentation of cities was also reworked to show more information with less use of space. The prototype can be accessed here.
Further work needed
Further work would include the revision of the different campus pages, testing the current prototypes and working more on the user journey/personas to plan what to include to the pages in the future.